Have you been asked what it is that you do and you find yourself struggling with your elevator pitch?
Or have you answered with “I just blog” and you’re met with a look, or even better yet the question, “You make money doing that?”
We need to be able to tell others what it is that we do without making light of the fact that we run our own businesses.
Today we’re diving into how to write a killer elevator pitch because your elevator pitch isn’t just meant for brands. It’s also meant for the snarky moms at preschool pickup.
IE 36: How to Write a Killer Elevator Pitch
So much of what we do as bloggers and influencers is often thought of as us just messing around on social media. It’s just like those in the grocery store check out line that are zooming through their Instagram feed. That’s so not the case though. All of our social media is our marketing. It is and should be strategic in what we share. It’s time for us to be able to articulate this.
Know your Who for your Elevator Pitch
In order to create a killer elevator pitch we first need to know our who. Who is are audience made up of?
Checking out our Google Analytics gives us insight into our audience. We can find out the age range, gender and where our audience lives. This is a great starting point, but we also need to know more about our audience. Like are they moms? What are their hobbies? Where do they hang out online?
In order to figure this all out we need to use our social media channels to interact and engage with our audience. One of the best ways to get interaction is via Live video so either Facebook Live, Instagram Stories or Instagram Live. Not only is Live video being pushed out more by the social media platforms, but our audiences are wanting to consume our content via video and it gives them the opportunity to decide if they truly like us.
Another great way to get to know our audience is via our email lists. We should not just be using our lists for the rss feed to share our latest blog posts. Rather, we should be sharing personal stories and relating it back to the content that we are creating so that it gives our audiences the opportunity to get to know us better and possibly share their stories.
No matter how we choose to engage with our audience. We need to find a way to know them.
What do you solve in Your Elevator Pitch
As well as knowing our who, we also need to know what problem we solve. What is our audience routinely coming to us for?
You can once again get a good idea about this from your Google Analytics. Take a look at your most popular content. What theme or similarity can you find in the content. Maybe you thought your audience was coming to you for healthy vegetarian recipes but when you take a closer look you see that they are actually coming to you for comforting vegetarian recipes. This transforms the problem that you are solving and you need to know this so that you can attract the correct audience.
Ask a Question to Start your Elevator Pitch
In order to create your killer elevator pitch you will need to ask a question first.
I want you to imagine that you are on a plane by yourself and you sat down next to a stranger who turns to you and asks, “What do you do?” Instead of falling all over yourself. I want you to ask them a question that hits on their pain point.
For example, if I was talking about The Melrose Family I would ask, “You know how you feel like there’s never enough time in the day and you just really want to be able to enjoy a nice family meal?”
Now, I want you to answer your own question because you should have them nodding their head or saying yes. “Well, over at The Melrose Family I create quick and easy recipes and projects for busy parents that want to get their time back.”
See how I answered my own question with my elevator pitch? It’s that simple. You set them up by asking them a question that you know they’ll say yes to and then hand them the answer that the need. Not only did you create a killer elevator pitch, but you also just gained a new follower. They’re going to want to be part of your audience.
- If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!
- Mark your calendar for the weekly free trainings every Tuesday at 11am EST over on Jenny’s Facebook page.
- Join the conversation on Instagram by using the hashtag #WWJMD and tagging Jenny when you’re listening to the podcast. She’ll send you a personal message whenever you tag her.