We've all seen the Instagrammers and bloggers and wondered - how many followers does it take to make money doing that?I
In the groundbreaking book, Influencer Entrepreneur by Jenny Melrose, former reading specialist turned blogger and business coach, she shows you how anyone - yes, even you - can use their influence as the foundation to a business.
Spoiler: It's not about followers, likes, and shares.
Stop the imposter syndrome and realize exactly what makes you unique! Even seemingly small aspects set you aside from other businesses, and Influencer Entrepreneurs helps to identify it.
Next, Jenny shows you how to take that uniqueness and use it to connect with your audience and get them to know, like, and trust you. Jenny teaches how to connect with your audience to turn them into raving (and buying!) fans.
Once you've got yourself shining bright and your audience of loyal fans is built. Jenny shows you how to turn that into a business and earn an income, while maintaining kindness and not selling out your soul.
"I used to think [..] that running a small business and building my audience were 2 different things. Jenny's framework helped me to see that running a small business and building a brand online DOES make me an influencer entrepreneur."
- Amazon Reviewer
"This book is a perfect introduction to the world of online business, showing you what to think through in order to make money based on your personal strengths, story, and desires."
"Jenny Melrose teaches proven systems but she also teaches with passion and heart. This framework will give you what you need to succeed but you'll also feel like you gained a friend, coach, mentor along the way."
-Kate Ahl, Simple Pin Media
Turn your influence into a business
In today's world, we have the unique opportunity for everyone to own their own business doing something they love. Access to buying audiences is easier than ever, so long as you know how to gain their trust and use your influence to grow your business.
In Influencer Entrepreneurs, you'll learn how to use your unique talents to easily attract your ideal audience while staying true to who you are and spreading kindness. Jenny teaches you how to grow a business without selling your soul to social media using her easy to follow 4 step PACK framework.
What I love about this book is that it's not for "influencers" who look to grow a huge following to make money selling whatever they can. It's for people who care about growing and cultivating an audience that really trusts them, and showing them how to cultivate that audience as a BUSINESS!
— Katy Huie Harrison, UndefiningMotherhood.com
Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary.
Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more.
She sold The Melrose Family in 2019 in order to focus on teaching the strategies that propelled her online presence forward. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space by helping them lean into her greatness.
Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com.
Her podcast, Influencer Entrepreneurs as well as her first book Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online are widely successful among female entrepreneurs.