? Business Vision Examples for Influencers and Entrepreneurs

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Creating a vision for your business can help you hit your goals, which is why I’m providing business vision examples to help you get there.

IE 129: Business Vision Examples for Entrepreneurs and Influencers

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Woman at window looking out thinking about her business vision

I hope you’re following me over on Instagram where I release a new IGTV video every single week. One of my recent videos was on the topic of being able to share your business vision with your family and friends.

The reason behind me encouraging you to do this is so that they can fully support you in what you are doing and what you are trying to build.

The problem I see with so many women entrepreneurs is that they don’t really understand what it means to have a vision for their business. And you can’t fully put into practice what you don’t fully understand.

So today, I am sharing with you some practical examples of business vision ideas from some of my own clients.

Before you get started, download your free questionnaire to help you figure out what your business vision should look like! 

Why You Need a Business Vision

Before I start throwing in some vision examples, let’s go back to the early days of my own business.

I began my online business as a lifestyle blogger, but it was purely a hobby. I wanted a space to be creative and share ideas with others. I never thought of growing my blog into a real business.

If you’re listening to this podcast, that tells me that you are interested in growing a business and not merely a hobby.

The opportunities available for bloggers today are astronomical compared to the opportunities we had back in the day.

The issue is that we put a ton of time in figuring out how to monetize our blogs but little to no time into figuring out why we want to monetize or where we want to go with it long-term.

Having a vision for your business is the first step toward figuring out what you want your business to look like in the future.

Question #1 – Envision What Your Life Looks Like 5 Years in the Future

If you haven’t grabbed the free worksheet for this episode, go get it now so you can work on it as we go along! 

Stop for a second. Read that headline again. Notice what I didn’t say. I didn’t say, “Envision your business 5 years in the future.” I said life.

This is important because as women, as moms, as the doer/maker/buyer/manager of all things for your household and family, you absolutely have to take into consideration the type of life that you want to live.

This must be reflected in your vision.

Maybe your vision is to be at all of your son’s baseball games or your daughter’s dance recitals.

If that’s how you want your life to be, your business vision must be built around that.

So, I want you to take some time to envision the life you want your family to be living 5 years from now. Think about the income level you want to be living at, how you spend your time, how many hours a week you work on your business, etc.

Choose Your Sacrifices Carefully

When you are deciding what you want life to look like in 5 years, you may quickly realize that it’s going to take some heavy duty work now in order to be there in 5 years. Sacrifices will have to be made.

Maybe you can’t attend every ball game this year. Maybe you have to use part-time childcare so that you can work on your business. Maybe you work a lot more for the next 2-3 years so that by year 5, you are only working a few hours per day.

In 2018, I spoke at 13 different conferences around the country. This meant that I missed more nights tucking my girls into bed than I liked. I wasn’t there to walk them to school or pick them up after.

At first, it seemed to be going well. My business was growing and things at home were sailing along. Or so I thought.

After about the 10th conference, I started noticing that my youngest daughter was having speech issues for about 2 weeks after I got home each time. She was developing a hard stutter that she never had otherwise.

It was time for me to make some changes. And so in 2019, I very carefully chose which conferences I would say yes to. I made another huge decision as well. I chose to have my own conference.

This allows me to reach the people who want to hear me and learn from me without traveling dozens of days in a year.

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Question #2 – How Can You Make This Happen?

5 years is a really long time, y’all.

5 years ago, I was still an inner-city school teacher trying to figure out how in the heck I was going to take my lifestyle blog from a hobby to something that could replace my teaching income.

Life takes twists and turns and things won’t always go exactly as you plan for them to, but having a broad vision of what you want life to look like in 5 years is a great place to start. So, where do you begin?

Let’s say you have coaching clients that you meet with on a one-on-one basis. If you want to be able to be at home for your kids but still help clients, maybe you need to create a course or open a membership or group coaching program.

What do you need to do to make your vision come true? What needs to change in the way you currently do business in order to bring about the future you envision?

What is your next step?

Question #3 – What Are You Trying to Provide?

If you’ve ever gone through Pitch Perfect Live or Pitch Perfect Pro, you know that one of the steps I take you through is creating your elevator pitch

Your elevator pitch is simply what you do and whom do you do it for?

Your elevator pitch is more specific than what we’re looking for here so just answer the question, “What do I do? Whom do I do it for?”

Do you provide your audience with confidence? Healthy recipes so they can live a healthier, more fulfilled life? Parenting tips? Cleaning schedules and ideas so they can spend more time with their family instead of cleaning all weekend?

Whatever it is, know what you provide and who is benefitting from it.

Business Vision Examples

I want to make these examples as specific as possible so that you can take them and apply them to whatever it is that you do.

  • #1 – Let’s say you are a health coach or nutritionist who currently works one-on-one with your clients. But your long-term vision for your clients if that they would take the initiative to make healthy choices for themselves and their families.

So your ultimate vision for your business is for your clients to have the power and confidence to make their own healthy choices.

Knowing this helps you figure out what your next steps are, what projects you need to work on, and how you will change the way you interact with your clients in order to get them to that place.

  • #2 – Perhaps you are a home decor blogger. You want your audience to have a home that brings them joy.

Your ultimate vision is that when your reader walks into any room of their home, they will feel joy.

No matter how much content you provide for them, it won’t make this happen. So, how do you make it happen? You need to develop a deep sense of your audience knowing you and what it is that you do.

Free content never built a business. Hear me.

Free content never built a business.

Is it a great place to start? Absolutely. Can you scale Free? Not even a possibility.

You have to find a way to move from providing free content to developing products or courses that teach your audience how to do what it is you do.

  • #3 – As a sleep consultant, you want your clients to develop a bond with their children that makes them feel ever more confident in their parenting.

Your ultimate vision is to help parents build their confidence in order to tighten the bond with their children while also getting a great night’s sleep.

You may create a course that parents can take that walks them step-by-step through the sleep process with their kids. Maybe you write a book on good sleep habits for families.

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Why your Family’s Support Matters

Once you decide what your ultimate vision for your business is, it will make it that much easier to articulate that vision to your family.

Let me tell you, I have had my fair share of experiences with family not understanding what you’re doing and why you’re doing it. I know the struggles of having to ignore unkind or snarky comments from those who don’t get it.

These comments that were made to me were from extended family and while I decided to let it go rather than let it ruin a family get-together, you will want the support of your immediate family to be able to push through in your business.

After all, they are the ones you are casting this vision for! They are the ones who stand to be the most impacted by your business vision.

Keep in mind that the online tasks you do might not make sense to your family members. If your husband doesn’t understand why you’re pinning all the time, explain it. Tell him your vision for your business.

Take the time to explain to your family why you do the things you do. That you’re not just “playing online.” You can’t blame them for not knowing if you haven’t taken the time to explain it.

If you’ve been thinking of your answers while I’ve been talking, please grab the free questionnaire and fill it out. Thinking it through is great but until you write it down, it won’t be real for you.

And when you finish filling it out, share a picture of it on Instagram and tag me at jenny_melrose.

You can take a screenshot of the podcast in your podcast player and share that if you like, as well. I want to see your visions and I want to help you bring those visions to reality.

Action Steps:

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