Is a Kickstarter Campaign or Beta Launch Right for You?
If you create physical products, have you thought of doing a Kickstarter campaign or a beta launch? I am a huge advocate of beta lunches as they tell you whether or not people would be willing to give you money for the solution to their problem. IE 180: Is a...
What is Personal Branding
As an online entrepreneur, creating a personal brand is something you have to do if you want people to know who you are and what your business is all about. But exactly what is personal branding? What all needs to be included? And can you do it yourself or should you...
Cathy Heller: How to Turn Your Passion into Your Dream Job
Cathy Heller is the author and podcast host of Don’t Keep Your Day Job and is sharing how you can turn your passion into your dream job. IE 174: Cathy Heller: How to Turn Your Passion into Your Dream Job Has the pandemic got you thinking about starting your own...
The Importance of a Business Mission Statement
When starting an online business, it is crucial to have a mission statement; that thing that states who you are and what you’re about. If you don’t have a written mission statement for your business, listen in as my guest shares how she created her own and how you...
How to Market Your Business
If you have a product or service idea you need to know how to market your business so that it attracts your ideal audience. IE 159: How to Market Your Business with McKenzie Cunningham, Founder of SurSHE McKenzie Cunningham is the founder of SurSHE, which is a...