Ai for Small Businesses
Discover how small business owners can use AI without losing their voice or brand identity. Branding expert Phil Pallen shares practical tips for leveraging AI tools like ChatGPT to boost productivity, enhance content creation, and reclaim valuable time. IE 449: Ai...
Stages of Awareness
Learn the 5 stages of awareness and how to tailor your marketing strategy for each one. From completely unaware to ready-to-buy, this guide shows you how to reach your audience with the right message at the right time. IE 448: Understanding the 5 Stages of Awareness...
Legal Requirements for Small Businesses
Learn the essential legal requirements every small business owner should know. Attorney Ana Juneja breaks down business structures, trademarks, contracts, and how to protect your brand legally from the start. IE 447: Legal Requirements for Small Businesses with Ana...
How to Get Media Coverage
Learn expert strategies for securing media coverage. Discover tips on crafting press releases, pitching the media, and standing out in a crowded market. IE 445: How to Get Media Coverage with Mickie Kennedy Mickie Kennedy started eReleases Press Distribution 26 years...
What are Brand Values
In today’s highly competitive business landscape, standing out requires more than just a great product or service. It demands a clear foundation of brand values that resonate with your audience and guide your business decisions. IE 438: What are Brand Values...