IE 94: What is Branding?
Wondering what is branding? As an influencer and blogger you need to know your personal brand and the components that it consists of. IE 94: What is Branding with Phil Pallen I met today’s guest at the Everything Food Conference where we served on a panel...
Media Kit for Bloggers and Influencers
Is the time right for you to create a media kit for your online business? A media kit is similar to a resume in that it puts forth your strengths and is a brief introduction to you and your business. In order for a media kit to convert, there are specific elements it...
The Art of a Pitch
In today’s world you have to understand the art of a pitch. It doesn’t matter if you’re a teacher or a CEO of a major corporation. A successful pitch could change the trajectory of your professional career. The Art of a Pitch In a world of social...
How to Jumpstart List Growth
One of the biggest mistakes I made as a blogger was to not understand the importance of a targeted list. Yes. There’s a difference between a regular list and a targeted list. You want to create a list that has an audience that is biting at the bit to read...
How my first e-Course Launch did over 25k
If this is your first time here you’re probably wondering who I am and if I’m about to blow smoke up your you-know-what. This site, JennyMelrose.com was launched September 1st, but I have been blogging for almost six years over at the lifestyle site The...