Your blog’s about page is one of the most important elements of your website. It’s where you tell your story, connect with your audience, and establish your brand. From crafting your story to highlighting your credentials, this guide will show you how to create a blog about page that truly connects with your audience.
IE 350: Connecting with Your Audience: Crafting the Perfect Blog About Page
What should I include in my blog’s about page?
- Level of expertise
- Experience in your industry
- Call to action
- Your positioning within your niche
- The problem that you solve for your audience
How can I make my about page stand out and be memorable?
In order to make your page memorable you have to tell your audience stories about you.
So if you have struggled with what it is that you now solve, for example, body image is what you talk about on your site, and that’s what you do coaching on and have courses on.
I want you to tell me your story, how you struggled with body image and how you overcame that.
What was that shift that you learned that you now teach to others?
If you are a food blogger and you have an ebook or a course, or you don’t even have a product or service yet, but you’re creating recipes that are going to bring families together because it brings traditional Italian recipes to the forefront on their tables.
Tell me that story of you.
How did you grow up?
What was it like to be around your Italian family and the food that was on the table?
What do you miss about that?
Maybe you had a connection with your grandmother.
This gives people the opportunity to really see you as a person and then show them how you are going to solve the problem for them.
So in order to make it memorable, you have to tell those details that are going to provide me with a story that I can easily connect to.
Should I write my about page in first or third person?
I would recommend writing it in the third person.
I wouldn’t recommend writing it in first person.
I would write it in third.
So if you’re talking about yourself then you’re calling yourself by your name.
When you write your about page you also want to make sure that it includes your story of how you have overcome the problem that your audience has.
How can I tell my story and connect with my audience through my about page?
To know your positioning and understand the problem that you solve for your audience you want to highlight this on your blog about page.
Your blog about page should read similar to a sales page in that everything that you tell me on your about page should show me how it is going to help your audience.
Your audience are the people that are going to be reading it.
They’re interested in knowing more about you, but they’re interested in knowing about you and how you’re going to solve their problems.
So you want to make sure that when you put that about page together, that yes, you tell your story and how you have your expertise, but you want to connect it to the positioning that you’ve created for yourself on solving the problem that your audience has.
When you are creating that story, you want to be able to expand upon it, give as much information as you can so they can have a clear picture of the problem that was solved.
So, like I said, with the Italian family, what was that connection that you had maybe with your grandmother that you’re missing now, that now you are creating those recipes in her memory to be able to bring that back more for other families?
Really think about why you are creating the content that you are creating.
How can I showcase my expertise and authority on my blog’s about page?
You also on this page want to show how any past experiences that you have add to your credentials and expertise.
So if you’ve done speaking engagements, if you have taught live workshops, any of those levels of expertise need to come out because again, this is where you are highlighting the fact that you can solve their problem.
And if you had done it at a higher level already, then that helps show that.
This also includes if you have published a book or you have eBooks, or courses
Whatever is going to be most relevant.
I’m not telling you to list things off for your products page, but I’m telling you like if you’ve hosted a virtual summit or you’ve hosted something that’s going to show that you are looked upon as someone, as an expert within your industry that should go in your about page.
This is why we talked about blog niche ideas a couple of weeks ago, because it’s important that you are within that niche and that it is coming from a level of expertise and passion.
It will make it that much easier to create your blog about page when you do so.
You also want to be able to talk about that level of expertise that you may have.
Maybe you have an advanced degree.
One of the things that I talk about in my blog about page is the fact that I’m a former inner city school district teacher.
It makes me an excellent educator and an excellent teacher for others because I have that teaching experience.
It also makes other teachers quickly connect with me because they know that I have been in the field.
I have done the things and figured out I didn’t have to be a teacher anymore, in the classroom, but now I can do it for myself within my business.
So being able to show that level of expertise is going to be important.
What are some common mistakes to avoid when writing an about page?
You want to talk about the subject not just simply list it.
For example, “I have this Degree, this degree, this degree where I’ve done this, this, and this.”
Instead how does it connect and solve the problem for your audience based upon the needs that they have when you are putting together your blog about page.
You don’t want to simply list off the things that you have.
You don’t want to simply just tell me about your family and do a profile.
I don’t want it to read like a dating profile where you’re telling me I like long walks on that beach and my family and I enjoy doing this trip and that trip.
I want you to show me how you are different but also connect it to the problem that you solve for the audience, because that’s why they’re coming to your blog about page.
This is also true if you are trying to use your blog about page to do any sorts of sponsorships with brands.
Tell me how you have worked with other brands.
Maybe you’re a travel blogger and you’ve done trips before, or maybe you actually organize trips for others.
Tell me that on your blog about page so that I can see that level of expertise that you have, and it also will connect to a problem that I need solved for me.
Should I include a call-to-action or links to my social media profiles on my about page?
And the final piece, when you are creating your about page is to make sure that you have a call to action at the end.
What do you want them to do?
Do you want to know about the products that you offer?
Do you want them to be able to go to your services page?
I personally don’t simply recommend putting your social media accounts there all listed out so they can just go follow you on those.
That’s not relevant.
If it’s me, I want you to offer them your opt-in.
What is the most relevant thing that you can give them that is going to grow your email list, and again, should be connected to the problem that you are solving?