One of the most important business aspects is developing the know like trust factor with your audience so that it is easier to monetize and grow.
IE 322: How to Develop the Know Like Trust Factor
People have to see things seven times in order to take action.
I want you to take that in.
That means that someone has to hear seven different times that you are offering a free guide on how to get more active before they will sign up for it.
Seven times, and that’s just for something free.
Now, imagine how many times someone has to hear about something they need to pay for before they take action.
Know Like and Trust Factor in Sales
Many clients who come to me have launched a product to their audience and they think they have to start over because the product did not sell the way they thought it would.
When I ask how they promoted it, they’ll usually tell me they posted it on their Facebook page once, sent one email, and then they talked about it on their Instagram stories in multiple slides.
Do you see the problem here?
Clearly they have not mentioned their product seven times.
Now, how many people actually saw the post made on their Facebook page?
The only way to create the like, know, trust factor is to get in front of them.
Let’s take a closer look at how this particular client promoted their launch.
We can write that Facebook post off.
If we look at Instagram stories, it’s great that they promoted in multiple stories, but what was the call to action?
In other words, how did they ask their audience to interact with them?
Did they ask them to DM them or did they just do a video where they talked about the product?
People don’t know how to interact with you if you don’t tell them.
The other issue with Instagram stories is that they were on the same day, the audience was given 24 hours to hop on Instagram stories.
In order to see it with expiring Instagram stories, people need to be talking about their product multiple days.
I love that the client said that they emailed their list.
Your list is one of the most important ways that you can interact with your audience.
You have heard me talk about this time and time again.
You want to build your list and also nurture them so they can know, like, and trust you.
But if you build your list and email them every other month, that is not giving them the opportunity to know, like, and trust you.
More than likely, they’re not even going to remember who you are.
How to the Improve Know Like and Trust Factor
So if you’re looking to launch or, if you’re growing an email list, you need to continuously send them emails with valuable content that give them an opportunity to know, like, and trust you.
Now, many of you know, I have multiple episodes about your list, how to nurture it, how to grow your list.
I would also recommend that you get into a routine of emailing your list regularly.
There is tons of information out there about how often and what you should say in your emails.
I do want to stress the importance of it and how emailing regularly can make a huge difference in your business.
I used to email my list once a week when a new episode of my podcast, Influencer Entrepreneurs came out.
Jenn Slavish, who runs simple email management and is a friend, recommended that I start emailing them three times a week.
I about had a heart attack when she said it, but after two weeks of emailing my list three times a week, I watched my podcast episode downloads increase by 200%.
I’ve had people on my list, even reach out to tell me how they love getting multiple emails from me because it gives them an opportunity to go into the archives of my podcast.
You have to remember that the people that are with you now may not have been with you in the beginning.
They may never have seen any of your older content.
If you’re thinking that you don’t have content to share because you don’t have a blog, take a look at how you’re getting in front of your clients’, prospects, or audience.
For example, if you’re a sales rep for an MLM or you’re using your Instagram account, or do you have a Facebook group that you use?
Think about how you could use that content to email them.
You have them as customers, so you should have their emails.
This is the same for business owners, with clients who come into a brick and mortar store.
If you’re building your email list and you absolutely should be, then you need to email them with the new products or services that you’re offering.
Plus you build your know, like and trust factor by sharing stories about clients or pictures that tell that story.
We know that it was Christmas a couple weeks ago.
If you are on my list, you got a Christmas card from me.
That was my actual Christmas card that I sent to my family and friends.
I want you to have that personal feel for me, I want you to truly know who I am.
Number One Mindset Issue to Improve Know Like Trust Factor
So many clients I’ve worked with resist the idea of emailing their list three times a week.
Their immediate response is if I email my list that often, they’ll unsubscribe.
So what?
Why would you want people on your list who don’t want to hear from you?
They’re never going to buy anything from you if they can’t handle emails, giving them free content, and in case you forgot, that is the point of an email list.
You’re paying for that list so you can see the return on your profits from it.
This isn’t a popularity contest.
My days of not being well liked as a high school and college athlete because I started over the older athletes served me well because it doesn’t bother me that people unsubscribe.
Not everyone is going to like you.
And guess what?
That’s okay. You’re going to attract those who are meant to attract and repel those who you are not.
Ideally, you will attract your ideal client or customer.
They’ll be the ones who will buy whatever you create or recommend, and who will sing your praises without you asking.
More than likely you will be repelling the ones that are never happy.
You know the ones who put in minimal effort and proclaim to anyone who will listen that your product or service doesn’t work.
Be grateful for every person who unsubscribes or unfollows you.
Those are the ones who would’ve made your life miserable.
You don’t want them sucking up your time from your ideal clients.
When you give people a chance to know, like, and trust you, you are making it that much easier for them to hand over their money.
You want your audience to feel like they should have paid you a while ago for all the free content that you’ve given them.
You are providing them with value by solving a problem for them..
If you don’t tell them about it, you’re being selfish.
You’re not allowing them to fix the problem that you know how to solve.
So provide them with that information, email them, let them know that you’re out there and understand that if you are going to produce a product or service that you have to continually get it in front of people.
You want those ideal people to find you and to know about the value that you provide and the problems that you can solve for them.
Action Steps:
- If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!
- Join the conversation on Instagram by tagging Jenny when you’re listening to the podcast. She’ll send you a personal message whenever you tag her.
