What is Positioning in Business
Many bloggers start their blogs as a hobby and often need to go back and understand what is positioning in business and how can they find theirs. Today we’re going break it down for you so that you can confidently find yours. IE 314: What is Positioning in...
How to Write Copy that Sells
In order to make sales, we need to know how to write copy that sells without being sleazy. IE 313: How to Write Copy that Sells without being Sleazy with Jackie Sunga Today we have special guest Jackie Sunga, Jackie is a conversion copywriter and brand voice expert...
How to Use Keyword Research
Creating blog content is great, but understanding how to use keyword research to potentially triple your traffic is an outright game changer. IE 311: How to Use Keyword Research to Potentially Triple Your Traffic with Aleka Shunk Today we have special guest Aleka...
300th Episode
We are celebrating the 300th episode of the podcast by reflecting on all that we have learned over the past five and half years. IE 300: 300th Episode: A Look Back That’s right, the 300th episode! And for me, it’s not about the length of time. It’s about...
Content Marketing Audit
Identifying key factors that are impacting your content strategy allows you to conduct a content marketing audit on your own content. IE 298: How to Administer a Content Marketing Audit of Your Business In episode 275, Content Plan Vs Conten Strategy, we talked with...