


IE 94: What is Branding?
Wondering what is branding? As an influencer and blogger you need to know your personal brand and the components that it consists of. IE 94: What is Branding with Phil Pallen I met today’s guest at the Everything Food Conference where we served on a panel...
IE 83: How to Monetize Instagram Stories
Once I cracked the code on how to monetize Instagram stories my opinion of Instagram shifted greatly. I no longer cared about driving traffic as long as people were watching my Instagram Stories then I could monetize it. IE 83: How to Monetize Instagram Stories as a...
IE 59: Biggest Mistakes Influencers Make when Working with Brands
Influencers routinely make mistakes when working with brands on sponsored content without even realizing it. I learned by building my site, The Melrose Family, exactly what it takes to build a blog that brands are excited to work with. But along the way, I also...
Media Kit for Bloggers and Influencers
Is the time right for you to create a media kit for your online business? A media kit is similar to a resume in that it puts forth your strengths and is a brief introduction to you and your business. In order for a media kit to convert, there are specific elements it...