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Strategies for Brand Positioning

Strategies for Brand Positioning

Discover powerful brand positioning strategies to carve your niche, stand out from competitors, and dominate your industry. Learn how to define your unique value, connect with your audience, and build a strong brand identity for long-term success. IE 432: Strategies...
Overcoming the Fear of Rejection

Overcoming the Fear of Rejection

Unlock the secrets to conquering business fears with the wisdom of our guest, Sue Bryce, a visionary in photography and education. IE 431: Overcoming the Fear of Rejection in Business with Sue Bryce Sue Bryce is a New Zealander who lives in the U.S. She has been a...
How to Build Customer Trust and Loyalty

How to Build Customer Trust and Loyalty

Building customer trust and loyalty requires consistent actions, transparency, and a customer-centric approach. IE 430: How to Build Customer Trust and Loyalty: Proven Strategies for Long-Term Success   Why Customer Trust and Loyalty Matter When it comes to...
Ai and Branding

Ai and Branding

Unlock the secrets of AI-powered marketing with Adam Nathan, the founder and CEO of Blaze, as we explore how technology is reshaping branding and leveling the playing field for small businesses. IE 429: AI and Branding: How to Shape Your Business Future with Adam...
Brand Voice and Tone

Brand Voice and Tone

Developing a consistent brand voice and tone is essential for building trust, connecting with your audience, and standing out in your industry. IE 428: Building a Brand that Speaks: Defining Brand Voice and Tone  What Is Brand Voice? It’s really important that...

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