Consideration Stage
In the customer journey, there are three critical phases that every business owner should understand: awareness, consideration, and decision. IE 450: Understanding the Consideration Stage: How to Guide Potential Buyers Toward a Confident Choice In our previous...
Ai for Small Businesses
Discover how small business owners can use AI without losing their voice or brand identity. Branding expert Phil Pallen shares practical tips for leveraging AI tools like ChatGPT to boost productivity, enhance content creation, and reclaim valuable time. IE 449: Ai...
Stages of Awareness
Learn the 5 stages of awareness and how to tailor your marketing strategy for each one. From completely unaware to ready-to-buy, this guide shows you how to reach your audience with the right message at the right time. IE 448: Understanding the 5 Stages of Awareness...
Legal Requirements for Small Businesses
Learn the essential legal requirements every small business owner should know. Attorney Ana Juneja breaks down business structures, trademarks, contracts, and how to protect your brand legally from the start. IE 447: Legal Requirements for Small Businesses with Ana...