Most entrepreneurs waste 80% of their time on tasks that don’t drive revenue. Learn how prioritization and a 90-day plan can help you focus on what truly grows your business.
IE 466: How to Prioritize What Moves the Needle in the Next 90 Days
Why Prioritization Matters
In today’s fast-paced entrepreneurial landscape, it’s alarmingly easy to fall into the productivity trap.
A staggering 80% of entrepreneurs focus their energy on tasks that feel productive but don’t actually move the revenue needle.
This misallocation of resources isn’t just inefficient—it’s the fast track to burnout and stagnation in your business growth.
The Biggest Mistakes People Make
The core issue many business owners face is the inability to distinguish between busy work and revenue-generating activities.
When we engage in inconsistent tasks without clear purpose or direction, we inevitably experience overwhelm, loss of focus, and diminishing returns on our time investment.
Whether it’s constantly putting out fires in your email inbox, obsessing over posting reels consistently, or addressing random client questions without proper systems in place, these activities can drain your energy without contributing meaningfully to your bottom line.
How to Identify What Moves the Needle
The solution begins with a simple yet powerful question: “Does this task directly impact revenue?”
As entrepreneurs, we must remember that we’re running businesses, not public services.
While this might be difficult to hear for those who started their ventures as passion projects, the reality is that sustainable business growth requires a laser focus on revenue generation.
This means critically evaluating every activity through the lens of profitability.
For instance, social media posting should only command significant time if you can demonstrate a direct correlation to sales—not just increased visibility.
Similarly, networking events are only worth attending if they consistently lead to client acquisition.
A Simple Framework for Prioritization
Looking to your past successes provides valuable insights for future prioritization.
If you’ve had a successful product launch that generated $5,000, consider how you might refine that process to increase conversions or transform it into an evergreen offering that generates passive income.
This approach of “tightening the cork” on what already works allows you to build on proven success rather than constantly chasing new, unproven strategies.
Even pursuing credentials or expertise should be evaluated based on whether they will ultimately lead to increased revenue down the road.
The Payoff of Focusing on What Matters
Effective prioritization also requires honest assessment of which tasks genuinely need your personal attention versus those that can be systematized, delegated, or automated.
Generally, the only elements that truly require your involvement are those featuring your voice or face.
Everything else—from transcribing content to formatting blog posts or managing client communications—can potentially be handled by team members or virtual assistants once proper systems are in place.
This delegation of busy work frees you to focus on high-value activities that directly contribute to business growth.
The most practical approach to implementing these principles is through a structured 90-day planning system.
By limiting yourself to one or two clear goals per quarter, breaking those down into two to three specific projects, and then identifying the concrete tasks required for completion, you create a roadmap for meaningful progress.
This focused approach eliminates the scattershot tendency to pursue too many initiatives simultaneously, ensuring that your energy is channeled toward objectives with genuine revenue potential.
For entrepreneurs ready to transform their productivity and profitability, implementing a structured 90-day plan may be the missing piece that turns busy work into business growth.
Ready to transform how you prioritize your time and efforts? Grab our 90-day plan program and start focusing on what truly matters—growing your business and hitting your income goals without the burnout.
