Stop winging it and start seeing real results with a strategic 90-day plan. Discover why spontaneous business tactics keep you stuck in chaos and how a focused quarterly plan creates clarity, momentum, and measurable growth.
IE 464: Stop Winging It: How a 90-Day Plan Creates Predictable Growth
As content creators and entrepreneurs, we naturally crave the creative freedom to produce whatever inspires us in the moment.
However, this approach often leads to business chaos rather than meaningful progress.
The uncomfortable truth is that “winging it” rarely delivers the results we’re hoping for, and there are specific reasons why this approach falls short.
Why Winging It Doesn’t Work
When you operate without a structured plan, you lack focus.
This absence of direction makes it incredibly difficult to complete important initiatives and make actual progress in your business.
You’ll find yourself constantly pivoting from one tactic to another, never quite sure which activities will truly move the needle.
One week you might experiment with Instagram Reels, the next you’re revamping your website, and the following you’re creating a new lead magnet.
This scattered approach makes it nearly impossible to accurately track results or identify what’s working.
Even worse, you risk either neglecting critical business functions that were previously effective or burning out from constantly implementing new strategies that consume energy without delivering returns.
The Power of a 90-Day Plan
The solution to this chaos is implementing a strategic 90-day plan.
This timeframe is ideal because it provides sufficient focus while still allowing for measurement and adjustment.
It naturally aligns with quarterly business cycles and accounts for seasonal variations in your audience’s behavior.
The beauty of a 90-day plan is that it generates motivation through quick wins.
Each small accomplishment builds momentum, keeping you engaged and preventing the “shiny object syndrome” that derails so many entrepreneurs. Rather than chasing the latest trend or tactic, you’ll maintain focus on activities that drive meaningful results.
What Makes a 90-Day Plan Work
A well-crafted 90-day plan provides clear vision by establishing what you intend to accomplish within a realistic timeframe.
It helps you prioritize what’s truly essential by limiting your focus to one to three primary goals, preventing distraction from new trends or creative impulses.
The plan incorporates measurable checkpoints—weekly and monthly milestones that keep you accountable through tangible metrics.
Perhaps most importantly, a 90-day plan offers flexibility. If certain strategies aren’t working, you don’t need to abandon your entire plan; you can simply adjust specific tasks while keeping your core goals intact.
Steps to Start Your Own 90-Day Plan
Creating your own 90-day plan starts with identifying your top two goals.
These should be SMART goals—specific, measurable, achievable, relevant, and time-bound. For each goal, determine the key projects that will drive progress, then break those projects down into specific tasks.
For example, if your goal is growing your email list by 500 subscribers in 90 days, potential projects might include getting featured on 10 podcasts and participating in two virtual summits.
Each project requires specific tasks: researching appropriate podcasts, finding contact information, crafting compelling pitches, following up consistently, and preparing your talking points and opt-in offers.
By aligning projects that utilize similar skills and messaging, you can maximize efficiency and maintain focus on your primary objectives.
This structured approach transforms your business from chaotic and reactive to strategic and proactive—you’ll be running your business rather than letting it run you.
Ready to transform your business approach? Join my 90-Day Plan Program to get the exact system we implement at our annual Insiders Retreat.
Stop the overwhelm and start seeing the progress your hard work deserves. Your future self will thank you for the clarity and momentum you’re about to create.
