You’ve jumped into live broadcasting, but how do you make it stand out?
We’re diving into how to MAKE your live broadcasts go viral.
I have spent the past several weeks talking about live broadcasts and why you should be doing them. I have told you how to structure them, how to get your audience to engage with you on them, and I have even given you content ideas. Be sure to go back and listen to the previous episodes if you haven’t already.
How to Make Your Live Broadcasts Go Viral
Now let’s get into today’s topic, which is creating viral content.
Create an Event
What if I told you that creating viral content could actually be achieved through some strategic moves on your part? It’s true!
The first thing you need to do is to create an event for the live broadcast itself. If you want people to show up for your live broadcast, you need to tell them that you are going to be doing one! Some of the strategies I am going to share today assume that you have people watching live.
I understand that when you first begin doing your live broadcasts, you may not have anyone watching. That’s to be expected. But as time goes along and you are consistent with your lives, you should begin to grow an audience that will watch you live if you let them know you’re going to be there.
Create your event 2-3 days before the live broadcast. Choose a photo to add and then carefully choose a title. You want your title to be one that grabs the attention of your audience, that draws them in. I talked about asking a question in your description in a previous episode, so be sure to review that before you begin.
Use Your Email List
I have told you over and over that you should always link to your lead magnet in your live broadcasts. It is super important to have somewhere to send your audience and that your broadcast has something to do with your lead magnet, and ultimately, to a product you will want to sell.
You don’t have an email list just to have it. The whole point of having it is to eventually sell them something, whether that’s a product or your services. Reminding them through email that you will be going live is another way to increase engagement and to get your readers in the habit of watching your videos every week.
Within my membership community, we are talking a lot right now about hitting some big goals in 2018. How do you hit big goals? By creating and maintaining good habits.
You want your audience to look at your broadcasts as free trainings that you offer them. You want them to develop the habit of watching you every week to learn more from you. One of the best ways to help them develop this habit is to email them and remind them of it.
Share Groups
We all know that Facebook changes it’s algorithm faster than we can keep up, so you can’t depend on them pushing your video out there. One way some people use to get more eyes on their videos is through share groups.
In these groups, the members share each other’s content. There is a warning about these groups that I need to share with you though. If you don’t have live viewers, Facebook knows that and will penalize you for having lots of people share your video. They will stifle the reach on those videos.
One of my members noticed this on her videos. She wasn’t getting any live interaction but she was getting a lot of shares from others in her share groups. And she saw her reach go way down. Facebook penalized her for the shares without live engagement.
Stay in Your Lane
While share groups can be beneficial in some ways, you have to be careful with them. If you are in a group of people in many different niches, your audience may get frustrated with you when you share content that has nothing to do with your niche.
If you blog about healthy living, stay in your niche. Don’t share a video of someone making Oreo cupcakes. You need to be sharing similar content to what your audience expects from you.
Be Consistent
If you want your audience to create the habit of watching your live broadcasts, then you have to be consistent in going live.
Pick a day of the week and a time that you can commit to. Don’t take this lightly. Look at your calendar and carefully choose a day and time that you know without a doubt you can stick to for the foreseeable future.
Part of this consistency is telling your audience to set their notifications to let them know when you go live.
The best way for you to continue this conversation and learn more is to join my Influencer Entrepreneurs Facebook group. This is a highly supportive group where we help each other reach our business goals together! Be sure to join today!
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