Discover the 3 essential marketing decisions every business owner should make before fall to simplify strategy, save time, and grow consistently.
IE 457: 3 Marketing Decisions Every Business Owner Should Make Before Fall
As summer draws to a close, many entrepreneurs find themselves emerging from a period of inconsistency and lack of focus in their marketing efforts.
Between family vacations, disrupted routines, and the general chaos that summer brings, maintaining a strategic marketing approach can feel nearly impossible.
Why Marketing Decisions Matter
Marketing overwhelm isn’t caused by too little time, but by too many decisions left unmade. When we lack a clear strategy, we resort to “throwing spaghetti at the wall” – creating random content with no coherent plan or purpose.
This reactive approach disconnects our social media from our email marketing and ultimately wastes countless hours as we second-guess what to post, when, and where.
The solution lies in simplifying our approach through three key decisions that provide clarity and direction.
Decision #1 – Your Priority Channels
The first decision entrepreneurs must make involves identifying priority channels.
You don’t need to be everywhere – only where your audience is active.
Choose one to two platforms that reach your audience best, starting with consistently creating content on one primary platform – either a blog, podcast, or YouTube channel.
These three options are strategic because they allow you to maintain ownership of your content and drive traffic back to your website.
When selecting your platforms, consider where your audience is most active, what content format you enjoy creating, and which channels drive measurable results.
Consistency is key to seeing if your chosen platforms are moving the needle for your business.
Decision #2 – Your Content Themes or Pillars of Content
Content themes represent the second crucial decision.
Creating content becomes significantly easier when you focus on a few repeating themes that align directly with your offers.
Jenny refers to these as “pillars of content” – typically three core themes that connect directly to the products or services you provide.
These pillars prevent random content creation and enable you to develop interlinked content that builds upon itself, guiding your audience through their customer journey.
By creating content within these defined themes, you maintain consistency and ensure everything you produce serves your broader business objectives.
Decision #3 – Your Marketing Schedule
The final decision involves establishing a realistic marketing schedule that fits your life.
Even the best marketing plan will fail without a schedule that accounts for your unique circumstances and constraints.
There’s no one-size-fits-all approach – your schedule must reflect both your available time and when your audience is most likely to engage with your content.
For most entrepreneurs, especially women balancing multiple responsibilities, daily content creation simply isn’t sustainable.
Instead, Jenny recommends batching content creation – producing multiple pieces at once and scheduling them in advance.
This approach, combined with clear boundaries and efficient systems, enables consistency without burnout.
When these three marketing decisions – priority channels, content themes, and a realistic schedule – come together, they create a sense of peace and direction that eliminates the constant overwhelm many business owners experience.
To help entrepreneurs implement these decisions and create a complete 90-day marketing plan,
Jenny is hosting a “4 Days to Marketing Momentum” sprint from August 25-28.
This guided program promises to help participants develop a clear plan, realistic schedule, and systems to maintain momentum through the fall season and beyond.
