Learn how to navigate the competitive digital environment and elevate your website’s visibility for increased traffic and engagement.
IE 398: Boosting Website Visibility in a Crowded Digital Landscape
You have to take certain actions to be able to move forward in order to be able to continue to be seen.
Keyword Research
There are many ways in which you can achieve that.
The first one we’re going to talk about is keyword research.
You absolutely have to be doing keyword research.
You have to know the string of words that people are using in order to find the problem that you solve.
You also need to be using a tool for this.
We’ve talked quite extensively about this in the past on the podcast.
We want to make sure that you are using a tool for keyword research.
I use keysearch.co. I find that it is not very tech heavy and it’s easy to navigate, plus it’s a relatively low cost at the moment.
If you are not using a keyword tool, you want to be using the tool in order to find someone that is searching for the string of words that solves the problem that you solve for your audience.
When you do that, you want to have a certain volume that you are seeing.
You want to make sure that the string of words that you are putting in are actually what they’re using.
You want to do that because if it comes up as a volume of zero, then that’s clearly not the words they’re using, you have to be using a tool in order to know this.
SEO Optimization
The next thing that you’re going to do in order to boost your website visibility is to take into consideration SEO optimization.
When you are creating content, you want it to make it easy for your readers to be able to navigate the content that you are creating.
There should be some structure to your posts.
You want to be using heading tags.
You want to be using H3, potentially H4, making sure that it shows your content almost like an outline so that your audience, your readers can easily navigate through and get the value from the content.
You also want to think about using bullets or numbers.
The more you can organize it, the better off you are going to be because it’ll make it easier for them to consume it and more likely for them to want to continue to read other content.
Website Speed
The third thing you want to do is make sure that you are checking your website speed.
If your website is loading slowly, readers are not going to stay around in order for it to load.
You have to make sure that you are checking that it is loading properly.
If you’re finding that it’s not, you probably want to take a look at “are your images too large?” or “what kind of plugins do you have?” “Do you have too many plugins?” “Are they outdated?” “Do you need to update them?” “Do you need to get rid of some that you’re not even using?”.
These are things that are going to cause your site to slow down.
Website Navigation
The fourth thing is to take a look at your website navigation.
Just like a blog post, you want your navigation on your site to be easy for people to get from one piece of content to another or to find out how to work with you or to find out about your digital products or services that you offer.
You want your navigation to make it simple.
With that being said, I want you to make sure that your email address to get in contact with you is easy to find.
If you have an about section, include your actual physical email address.
Don’t just expect them to use a contact form.
Those contact forms can break and you wouldn’t even know how many people you were actually losing because of this.
Make sure that your email address is spelled out so that it’s easy for people to find and get in contact with you.
E.A.T. (expertise, authority, trustworthiness)
You need to make sure that when you’re trying to increase your website visibility that you take into consideration EAT, expertise, authority, and trustworthiness.
This is important in Google’s eyes, it should also be important in yours.
This is where you get to stand out.
This is where your voice comes in.
This is where your expertise comes in.
All the things that you have done in order to be able to solve your audience’s problem.
This is where you’re going to be able to show that you want to make sure that you’re about section goes into this, shows the expertise, the authority, and that trustworthiness that you have.
That trustworthiness is going to continue to come from just having that website in general.
If you have digital products and you sell them on Etsy and then you create a website, that increases your trustworthiness.
This is because it’s easy to see who you are as compared to some random shop owner inside of Etsy’s actual shopping.
Backlinks
The next thing you want to do is take a look at getting backlinks.
When you’re looking at backlinks, what we’re talking about here is someone else’s website linking to you.
This is going to help with your domain authority.
It is also going to help to show that expertise.
It gives that trustworthiness.
The authority comes from that, and it will increase your domain authority.
In order to get backlinks, you’re not emailing people and asking them for them, that’s not the way it works.
Instead, what you want to be able to do is get onto someone else’s podcast show or be able to contribute solid content to their site that is going to make sense for them to link to.
The way in which you’re going to continue to do this is continue to create great content so that when they Google something, your article comes up and they can easily link to it.
Interlinking
The next thing you want to make sure that you’re doing is interlinking.
Interlinking is simply linking to your own content.
It’s that spider web of content that we so so often talk about.
You’ve heard me talk about the pillars of content that you need to have.
Well, this definitely comes across when you are doing interlinking because of those pillars of content.
You want to make sure that you have answered all of the questions that someone would have within that pillar, so that it can interlink all of the articles that you’ve already written.
High Quality Content
You also want to make sure that you have high quality content.
You want to write articles that are giving them the complete answer without being too much information.
You’re going to give them the why of something without giving them every single solitary step.
So if you are creating a recipe, You want to make sure it’s that specific recipe.
You don’t want it to be eight recipes in one post. If it is a DIY, it should be one DIY.
It should be one organizational piece of what you are doing.
Therefore it’ll make it easier for you to be able to interlink to other things that are going to help build upon their knowledge base, so that it continues to give high quality content.
Google Search Console
You also want to make sure that you are checking Google search console.
You want to see what you are ranking for, what terms that Google is already starting to set you up for, and that when it stops ranking you for something that you take a look at.
It is important that you always look at the data that you are provided with, but it cannot be your end.
I hear too many people, especially right now when of this recording in the spring of 2024 where the sky is falling because it’s that chicken little feeling that Google has made an update and a lot of people are seeing that their content is decreasing as far as ranking.
You cannot make that your end.
You have to continue to create great quality content that your people are going to continue to come back for.
Keep an eye on Google Search Consoles, see if there’s a trend as to what content you’re maybe dipping down in ranks for, so that it’ll give you a better idea of what you need to improve upon.
GA4
The next thing you want to take a look at is your GA4, so your analytics.
What are you seeing as far as posts that are getting the most traffic?
How long are they staying on the content?
It’s important that people are staying on the content.
Then also going to other blog posts.
This shouldn’t simply be about page view chasing and getting a session.
It should be about getting someone, a user that is going to continually come back to you.
You want to see returning users in your GA4.
If you’re not you are going to want to think about the things that you can do in order to get them back.
Email List Growth
My last tip is to make sure that you are focusing on email list growth because if you do get someone to click over to your site from Pinterest, Google, Facebook, Instagram, wherever they are potentially coming from, you need to get them on your email list, so that they can become a returned user.
By having them on your email list, it gives you that opportunity to continue to get in front of them with your new content, as well as with older content that they probably haven’t already read in the past.
This is why it’s important to be taking a look at GA4 and seeing if the strategies that you are actually implementing are impacting the growth of your website with the visibility that you receive.
I want you to be able to take all of these tips and apply a couple of them and really start to feel confident with them and make sure that you are getting users, actual people, your audience that you so need to continue to come back to you because it’s what we’ve talked about in the past, page view chasing.
We cannot simply rely on page views and ad income.
You have to be growing an audience so that they continue to come back to you, they want the products and services that you offer, or the things that you recommend through affiliate marketing or sponsorships.
