Discover how Tabi Westbrook used smart sales email marketing to sell out her workshop and boost revenue with strategic upsells. Learn actionable tips to increase conversions and make your next launch more profitable.
IE 479: The Power of Sales Email Marketing: How She Sold Out Her Workshop & Increased Revenue with Upsells with Tabi Westbrook
Selling with heart sounds like a contradiction, but this conversation proves it can be your edge.
The story centers on a holiday workshop built for parents navigating triggers, sensory overload, and trauma stress during a season that often magnifies both joy and chaos.
Instead of pushing, the strategy honored autonomy: clear invitations, short emails, and timely reminders that respected bandwidth while making action easy.
That blend, empathy plus clarity, sold out seats and opened a path for upsells that actually helped.
The lesson isn’t seasonal; it’s a model for humane marketing that scales without selling your soul.
Survivors of abuse and stressed caregivers need resources, not pressure.
Hiding those resources is unkind; silence removes choice.
That values-driven stance led to consistent emailing rooted in integrity: tell people about the help, then let them decide.
Frequency rose without becoming spammy because each message offered something concrete, dates, outcomes, and a single link, plus space for a no.
The inbox reality check mattered too. People forget, mark messages unread, and get distracted. Multiple, respectful reminders became an accessibility tool, not a nag.
Sales Email Marketing Strategy—what did you do differently this time?
Copy length turned out to be crucial.
Long emails died on small screens, so the team cut to the “recipe”: what it is, why it helps, when it happens, and where to click. That simplicity improved conversion and preserved trust.
The language shift from “sales email” to “invitational email” reduced internal resistance for a mission-led brand and ensured tone matched audience needs.
On social, consistent posts echoed email highlights, giving busy parents more chances to catch the offer without extra cognitive load.
This multi-touch approach met prospects where they were and increased registrations without gimmicks.
What upsell did you include, and why that one?
Upsells worked because they were designed as next steps, not detours.
After the workshop, parents could book coaching with kid-focused therapists for tailored support.
A mindful connection course, delivered as a private podcast, fit real life, learn while walking, commuting, or sitting by a lake.
A stress and crisis management course added “when it all hits the fan” skills.
Each offer aligned with the original promise: help parents regulate so they can co-regulate their kids.
When upsells extend the transformation, they feel like care, not extraction, and buyers sense the integrity.
What did this workshop teach you about the power of your email list?
Email anxiety eased once the team accepted that subscribers opted in and can opt out.
Unsubscribes are data, not judgment.
The right metric is resonance: replies, clicks, registrations, and the “thanks for the reminder” notes that signal timing mattered.
Balance came from anchoring frequency to the why—no daily blasts, just a few clear emails per week when value existed.
For creators uneasy with selling, this is permission to lead with purpose: invite, inform, and trust your audience to choose.
If the offer is relevant and kind, the right people will say yes.
5 Minute Nervous System Reset
Finally, a practical gift: the five-minute nervous system reset.
Short, body-based exercises train calmer responses and help parents hold the thermostat at 72 degrees during holiday storms and everyday messes.
Practices like paced breathing, orienting to the room, or progressive tension and release build neural pathways that make calm more accessible over time.
It’s the same principle that makes ethical marketing work—repeat small, good actions until your system knows what to do.
Compassion, clarity, and consistency regulate more than families; they regulate your business growth, too.
