Learn how to write sales emails that convert with actionable tips on crafting compelling subject lines, personalized content, and strong calls to action to boost your response rates.
IE 406: How to Write Sales Emails that Convert
Understand Your Audience
It is key that you know who your target audience is.
Who are you talking to? Who are you specifically trying to get to take advantage of the products or services that you offer?
When you know this, you are easily able to hit on the pain points that they have, which is necessary to have in your sales emails.
Create a Good Subject Line
The next thing that we want to make sure that we do is to create a good subject line.
We talked about this recently. I gave you specific niched examples for email subject lines, as well as what goes into it.
It’s really important that you understand that those subject lines are strong because if they don’t open because of the subject line, what goes into the email doesn’t matter. So you have to make sure that your subject lines are strong and are getting intriguing them to want to open that email
Consistently Email Your Audience
You have to make sure that you are consistently emailing your people.
You cannot decide that you’re going to send sales emails when you haven’t emailed your audience in two weeks.
You have to be consistently emailing them so that they know to open, so that they recognize your name
Qualify Your Audience
In the body of the email, we want for them to identify themselves as if you are only speaking to them.
We want them to see that with the questions you ask and the content that you provide in the email, that it is meant for them by again, hitting on those pain points that they may have.
When you are writing your sales email, you want to be thinking about, what am I going to ask them to get them to see that this is meant for them?
Are you talking to them about needing to have a new gardening book?
Then you’re going to want to be asking them the questions that are going to hit on that pain point to get them to want that gardening book.
Start to think about how can you qualify your audience?
How can you make them see themselves in what it is that you’re offering?
Give a Strong Call to Action
You want to tell them exactly what they need to do and you want to give them one call to action.
You don’t want to tell them here, go grab this and then say, Oh, and by the way, here’s a great article on the same topic.
If it’s a sales email, you should be selling, you should be offering the product or service that you are qualifying them for in the body of that email.
You want to make sure that your call to action not only occurs at the end with a button where it’s clear that they’re meant to hit that button in order to go to find out more about that product or service that you’re offering, but also have it in the up in the top portion of your email as well.
Give them a chance that if they’re already qualified in the first couple questions that you’re asking, that you give them the option to be able to go and get that product.
As well as then give them another chance with a button that’s going to tell them, grab yours, let them in, get mine. Any of those types of that type of copy is what you want to see on your call to action.
Craft a Sales Sequence
It’s really important that you understand that you cannot simply send one sales email and expect that people are going to respond and buy it.
Instead you need a sales sequence that qualifies them and gives them a call to action.
You’re going to need a series, or multiple emails that are going to come follow up and build upon some of the pain points that you’ve already hit on that also answer some of the questions that they may have about why it is the right product for them.
I often have clients say to me, “Oh, my product doesn’t sell.”
And I’ll say, okay, “How many emails did you send?”
And they’ll say one. And they’ll say that’s the only thing that they’ve done. Or my favorite part is they’ll say, Oh, I just posted it on social media once. You have to continually get in front of them, create a sales sequence that you’re going to be able to use.
So if you’re thinking about that you want to do a Black Friday sale for Q4.
First of all, don’t wait till Black Friday.
Instead do it beforehand because all of the department stores, all of, all of the online stores are doing everything Black Friday.
Offer it a week or two beforehand, but make sure that you have a sales sequence.
Put out that sales sequence, and keep an eye on your stats and see what is actually making a difference to your audience. What are they opening? What are they clicking on?
