Your confidence is a huge piece of how you impact your audience, which is we want to break down how to boost your confidence.
IE 326: How to Boost Your Confidence
Confidence is the second half of my Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online.
Be sure that if you haven’t already grabbed the free workbook that goes along with this series that you do so.
The majority of my clients who have found me are usually looking for a step by step process on how to pitch themselves to receive brand sponsorships.
An introductory email or pitch is sent to a company or brand in order to secure money in exchange for content that is created.
A brand sponsorship is forged when a client uses a product or service from a brand and more or less endorses it to their audience.
I provide them with that process through my signature course Pitch Perfect Pro.
But what they don’t realize is that 50% of the process is actually confidence.
If you are lacking confidence in yourself, people will sense that.
Have you ever wondered why you’re great at talking about your favorite product, but when it’s time to talk about you or your product, you all of a sudden start stammering.
The words that come out of your mouth do not make any sense, and the person you’re talking to actually looks more confused than they did when they first asked you what you did or about your personal product.
We as women have a tendency to feel like we are bragging or boasting about ourselves when we talk about what we do.
Why do women lack confidence?
Women who run huge companies and are leaders in their industry will duck from and brush off what they do as ordinary.
Why in the world is that I personally struggle with this as well?
Instead of owning my greatness, I make myself smaller.
Even as I wrote that sentence, I second guess myself, my greatness.
Who am I to say that I’m great?
My mom didn’t raise me to be boastful.
Yet, if I were a man, I would have no problem shouting from the rooftops that I am amazing and that I deserve to be paid more than everyone else because I am the best at what I do.
As part of my signature course Pitch Perfect Pro, it is always the male students who never struggle with their asking prices.
One male student stated, “I don’t care what industry stranded is. If they want to work with me, they’re going to pay my price. I may not have the same reach as a big influencer, but my photos are awesome.”
Now, I do want to note that his photos are great, but I’ve seen better from female students with double his reach and they were asking for half his price.
Consequences of not having confidence
When we don’t have confidence we ask for a price that is less than what we deserve.
Research shows that men are four times more likely to women to ask for a raise, and when women do ask, we typically request 30% less than men do.
This was a study done by Carnegie Mellon University Economics Professor Linda Ba Babcock, who was also the co-author of Women Don’t Ask in a Study.
A study of 78 master’s degree students, she found that just 12.5% of women negotiated for their starting salary versus 52% of men, which leads by her estimate to as much as 1.5 million in lost income over the women’s career.
As entrepreneurs, we create our own glass ceilings.
Women make 28% less than their male counterparts do.
That’s the result of new research by the online accounting company, FreshBooks, which surveyed more than 2,700 working people in the United States, both those who worked for employers and for those who were self-employed, like you and I, these results are occurring because of our lack of confidence to act for what we deserve.
We need to change this now.
Pricing ourselves is a whole other topic.
For now, I just want us to be confident in all that we do and to be proud of it.
Confidence comes from recognizing all that you do
We are female business owners that not only run our business, but also often run a household.
We are mothers, wives, sisters, daughters, aunts, and friends.
We make the world continue to spin for our families all while running a business that also provides.
We don’t expect to run our businesses and come home to dinner made and a martini waiting for us.
We come home to make the dinner and our own damn martini if that’s what we want.
I’m not here to bash men or make fun of their sense of entitlement.
I am very fortunate to be married to a man who gives me the support and space to run my business.
We are on the same page.
This wasn’t always the case, though.
It took work in communication.
I am showing you the difference between men and women because I want you to stand in your greatness.
Own it.
Your confidence is something you can improve.
We are going to push our confidence to a whole other level.
Confidence to me is similar to a muscle.
It is not something you are born with. It is something that you work at.
You get better at it, and as you continue to do things, you become more confident in yourself.
When I first started podcasting, I cannot tell you how many times I rerecorded it.
I can tell you that it took me eight hours to publish it though, because I didn’t know what I was doing.
It obviously has gotten easier.
We have systems in place.
Confidence is similar.
You put some systems in place for your confidence so that it becomes easier to do whatever it is that you’re doing, whether it’s emailing your list, creating new content on Instagram reels, starting a TikTok account, or creating an opt-in that you’re not sure is the right fit for your audience.
As you do more and more of it, you will become more confident.
We’re going to continue to break this down over the next couple weeks because I do feel that confidence is one of the most important things that you can do for yourself, and we want to find ways in which we can boost our confidence so that our businesses become stronger.
It takes practice and the willingness to fall down and learn from our mistakes though.
Action Steps:
- If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!
- Join the conversation on Instagram by tagging Jenny when you’re listening to the podcast. She’ll send you a personal message whenever you tag her.
