Have you seen all the challenges popping up across the internet? Wonder what all the fuss is about? Challenges are successful in growing a targeted email list that is not only engaging with you, but they’re primed to buy because they trust you due to the nature of a challenge. They see a transformation with free content and can only imagine what they will see with paid content.
Why Challenges Work to Grow your Email List
A challenge is usually a 5, 7 or 10 day challenge. It should occur consecutively without any skipped days. I deliver on the weekends because my audience gets into a groove with a challenge. The challenge should be a piece of what you offer and it should show your audience how your paid product is the next logical step. It should also help your audience go through a transition either mental or physical. You want there to be tangible results at the end though.
Challenges build repertoire
Each of us brings a unique voice to our content and emails. In this day and age, people want to know what they can expect from us. If we don’t normally talk about politics then it would likely surprise some of our readers if we started speaking about politics in an email. Our readers want to feel like they know us and in order to do this we need to remain consistent in our voice and content so that a repertoire can be built and strengthened as time goes on.
Challenges teach your audience to open your emails
When you create a challenge via email that goes out consecutive days in a row, you are teaching your audience to open your emails. They look forward to the email that gives them the next step on their journey or transition. Once they are done with the challenge they will be in the routine of opening your emails and will continue to open them, which will also continue to build that repertoire.
Challenges teach your audience to engage with you
When a challenge is done correctly with a call to action each day, it teaches your audience to interact with you. Call to actions can be as simple as hit reply and tell me….. You have to make it worthwhile though for your audience to follow through on the call to action. In my Challenge Builder I teach my converting call to actions. Feel free to join in so that you can create a challenge specific to your business.
Challenges show your expertise
If you can take your audience from point a to point b on their journey to accomplishing something or through a transition then you show them that you are an expert at this topic. People want results and as long as you can deliver the content that will lead them to those results then you will be thought of as an expert.
Challenges help your audience decide if they can learn from you
Each and everyone of us learn differently. It is the teachers job to teach everyone according to their learn style. If someone in your audience takes your challenge and cannot follow what you asking them to do then you are not the teacher for them. It’s important that you give your audience the opportunity to learn this prior to introducing a product because they are more apt to purchase if they know that you’re teaching style works for them.
Challenges create audience that are primed to buy and are essential in a launch of a product
Some people may call me crazy and think that challenges are not an essential piece of a launch, but after having a a launch that did over 30k in my initial launch, I can tell you that a challenge was a HUGE part of my success. My audience saw a transformation from the free challenge that they offered so they couldn’t even imagine the transformation that they would see with the paid product, which is why I had over 100 students in my first launch. The important part to understand is that your challenge absolutely needs to be in line with your paid product or the connection is not made that they should purchase. I teach challenges as well as all the other elements needed for a successful launch in my Sequence to Launch eCourse that I created with Becky Mansfield of Your Modern Family. We give you everything you need to launch your first product successfully in 90 days. We want nothing more than to see your success so join us HERE!
